The popular drugstore beauty brand Wet'n Wild will be getting a makeover for the new decade, and they unveiled their chic new look and three new product lines last evening at a gallery space in New York City. Come January, more than 70 eye, face, lip and nail items will be launched in in sleek, modern packaging, with new, advanced formulas.
The brand has adopted a new tagline: "Glamorous everyday. Fabulous everyway," and aims to appeal to a broader range of women, delivering a more luxurious feel with the same low price tag.
New product additions for 2010 include three lines of makeup. The Color Icon line includes Eyeshadow Single, Eyeshadow Trio, Eyeshadow Palette, Blusher, and Bronzer. The Mega Last line features stayput formulas, including Matte Lip Color and Nail Color.
And Mega Mascara, a line of lash enhancers focused on delivering different results, four new mascaras called Megalength, Megaprotein, Megaplump and Megawaterproof.