On February 25th, MAC will launch its newest Viva Glam campaign called, “From Our Lips,” which will feature Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick. Both Lady Gaga and Cyndi Lauper are the newest confirmed faces of MAC’s AIDS Fund.
U.S. Launch Date: March 18th, 2010
International Launch Date: March 2010
Time to wham up the GLAM in VIVA VIVA GLAM !…and celebrate the indestructible idea that ALL girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.
Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!
Lipstick ($14.00 U.S. / $16.50 CDN)
Viva Glam Cyndi Burnt coral-red colour (Lustre)
Viva Glam Gaga Cool blue-pink (Lustre)