FW AW10: Stila & John Freida @ BCBGMAXAZRIA

Stila & John Freida @ BCBGMAXAZRIA
The modern, asymmetrical ensembles that ruled the runway were completed with a contemporary, sleek hairstyle created by John Frieda International Creative Consultant Harry Josh. “The collection had a clean, modern feel,” says Harry. “I wanted to complement that aesthetic with a very comfortable and effortlessly chic look. The inspiration came from the models themselves, who would come into casting and quickly pull their hair back into a bun. I really wanted to create a look that a woman wearing BCBG would sport herself, since the looks on the runway were also extremely wearable.” The makeup look is all about nude makeup that's there, but doesn't look like it is.

To get the look, apply eye shadow in Chinois all over your lids as a base. Apply Puppy to your crease as well your lower lash line in an upward motion to create a reverse cat eye look. Use Major Lash Mascara in Black on your lashes. Smooth every flaw on skin with Stila One Step Makeup to create an even tone. Gently touch Stila Convertible Cheek Colour in nude tones. Use Long Wear Lip Color in In the Nude to get a perfect nude pout. For nails, CND's one coat of Putty that acted like a tinted moisturizer for tips - providing just enough coverage to mask imperfections and make nails appear healthy - was used.

Harry began by applying John Frieda’s Frizz-Ease Take Charge Mousse to dry hair and blow drying, using his fingers instead of a brush to separate the hair from the root and create texture. The technique was crucial to recreating the “pulled back” look any girl would get while styling her own hair. Once the hair was secured in a low pony, Harry added a small amount of John Frieda’s new Root Awakening Strength Restoring Smoothing Lotion to the ends of the hair to ensure the tips were healthy looking and defined. He then wrapped the pony into a twisted bun, leaving the tips of the hair sticking out in a fan-like “fringe.”

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