Eaudemoiselle de Givenchy, described as a floral edt interpreted in a “couture” spirit and infused with the brand’s “emblematic aristocratic values”. It is positioned between tradition and modernity, the house maintains, and targets young women, in tune with the times.
With its soft curves and vertical fluting, the minimalist flacon combines the timeless codes of traditional fine perfumery with modern sophistication, according to Givenchy. The bottle is topped by a cylindrical cap with a satiny golden finish and engraved with a 4G logo. A simple band of ivory forms a window around the name of the fragrance, which is printed in black letters. The outer carton aims to conveys the aristocratic Eaudemoiselle de Givenchy spirit with a gallery of portraits, in an asymmetrical layout, over a striped ivory background.
The juice was created by LVMH Director of Olfactory Development François Demachy, who described it as “an imaginary rose in the morning dew”. Key ingredients include mandarin orange, Italian winter lemon, shiso (a Japanese basil), rose, ylang-ylang, musk, ambrette seeds and Tonka bean.
The advertising campaign features model Magdalena Frackowiak clad in a black cape, in the garden of a French château. The visual was shot by Liz Collins.