Hugo Boss will launch Boss Orange, a new fragrance for women fronted by actress Sienna Miller, in June. It is the first women’s perfume from the Boss Orange label, which is described as sportier than the Hugo and Boss Black lines. Miller has previously appeared in campaigns for Pepe Jeans London and Tod's.
“We’re thrilled to be working with Sienna Miller as an ambassador for the BOSS Orange signature fragrance as she truly embodies the spirit of the brand. Sienna exudes a modern femininity, which she expresses through her own unique, personal vision. She is a liberated soul – light-hearted, spontaneous and passionate – and she quite simply wears her heart on her sleeve, which captures the spirit of this new fragrance perfectly” said Thomas Burkhardt, Global Marketing Director for HUGO BOSS Fragrances.
Miller will feature in print and TV advertising to support the BOSS Orange campaign. The exhilarating TV copy perfectly encapsulates Miller’s joyful nature in a series of close-up sequences, which reveal different facets of her captivating personality. She is quite simply portrayed in her natural light: optimistic, playful and spontaneous.
“I’m very excited to be working with BOSS Orange…” comments Miller, “The fragrance is beautiful – musky, sweet and sexy. The general mood of the advertising is relaxed and light-hearted. There’s a casual yet energetic atmosphere with lots of running around and laughing – my idea of heaven.”
Edition for women Boss Orange attracted our attention with its advertising face, actress Sienna Miller, which represents urban, natural, modern woman searching for a feminine fragrance, completing her spring image with cheerful aromas. Beautiful, intriguing, free, charismatic and spontaneous Boss woman is represented perfectly with aromas of new Boss Orange.
Top notes describe strong personality of a woman, her enthusiasm and energy. Notes of sweet apple reveal the first, delicate taste of feminine passions, adding a floral, soft and charming heart. White flowers, which are tame and gentle, are mixed with orange blossom, giving an optimistic impression. A base includes sandalwood, olive wood and creamy vanilla, which make the finish very characteristic, passionate and warm.
The flacon is very modern; it combines elements of metal and glass (orange glass stones). 7 identical, symbolic stones cut light and characterize 7 chakras, deeper spiritual dimensions. Stream of energy through human body is symbolically presented with design of the new Boss flacon.
The Boss Orange fragrance is described as “sensual and luminous”, and as a perfect match with the casual, bohemian chic style shared by Sienna Miller and the Boss Orange line.
The new fragrance Hugo Boss - Boss Orange is available as 30, 50 and 75ml EDT, with an accompanying perfumed body care line: 150 ml deo spray, 200 ml bath and 200 ml body lotion.