Cacharel will launch Scarlett, a new perfume geared to young women between 15 and 25, this coming July. Scarlett is a reference to actress Scarlett Johansson and to the heroine of the iconic novel and film Gone With The Wind. The brand wishes to go back to the roots of what made it so successful in the 1970s thanks also to its fragrance Anaïs Anaïs, a perfume that can be seen as an icon of that decade. The motto will therefore be "romantic, fresh, and daring."
Scarlett was developed by perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp. The notes include tea leaves, citrus, pear, jasmine, orange blossom, honeysuckle, white musk and sandalwood.
Additional notes include lavender honey, and Cacharel hopes Scarlett will make up for the disappointing performance of their last major launch, Liberté.
Particular attention was lavished upon the flacon which had to be as distinctive as the bottle of Anaïs Anaïs was originally. The milky white and pastel rose color palette has been preserved but the design inspired by porcelain biscuit pottery and which hides the jus (like the original Anaïs Anaïs) sets it apart from the competition. The packaging is signed by Christophe Pillet.