Gwen Stefani will launch her Harajuku Lovers fragrances in new limited edition outfits this September. The Harajuku Lovers Snow Bunnies collection features the original 5 fragrances in dolls dressed for cold weather (the scents themselves are unchanged). As a representative of Coty noted, “the packaging was a big part of the success”:
Each girl has a new hairdo and snow outfit, complete with scarf and snow shoes to represent her unique personality…Each carton is uniquely color coded with a wintery scene in the background, multi-colored glittery snowflakes, and signature logo.
The Gwen Stefani Harajuku Lovers Snow Bunnies will be available in 10 ml for $30 each. The Snow Bunnies will also be sold in a “gift set with personalized compartments for each girl” for $100.